![]() This special honor goes to an individual whose creative contributions have shaped popular culture, championed the benefits of cannabis and paved the way for better understanding of the marketplace. Berner also received an honorary award at the recent 2022 Clio Cannabis ceremony in Las Vegas. Is Berner Making Cookies America's Hottest Brand?Ĭookies was listed by AdAge as one of America's Hottest Brands of 2021, a first for a cannabis brand. “So we’re achieving what these other companies are doing without having to put up our own capital.” (C) Sam C. “If it goes federal, and the market wants to see us with all these stores and production, then we’ll roll ‘em all up,” Greenburg says Berner told him earlier this year. With legalization coming to more and more states - and perhaps the entire U.S. He’s managed to retain an estimated 30% stake in the company. It’s also the foundation of Berner’s fortune, thanks to an unusual business structure that could one day allow him to buy out local partners and create a unified multibillion-dollar cannabis conglomerate. Greenburg summarizes: "The Bay Area rapper’s Cookies cannabis empire sells 70 strains of weed and 2,000 different marijuana-related products across its 48 stores in seven countries and 20 U.S. Berner follows Jay-Z ($1.5 billion), Sean Diddy ($1 billion) and Ye ($500 million) with $410 million. Greenburg worked at Forbes and has long tallied wealth in hip-hop. This is survival of the fittest."īerner is the fourth wealthiest hip-hop performer, according to Zack O'Malley Greenburg at Substack. It's going to play out like alcohol played out. In a recent cover story in Forbes, Berner commented: "Legalization is just getting started. Cookies Founder Berner Looks Toward Cannabis Legalization Honeysuckle founder Ronit Pinto, Berner, and Honeysuckle's exclusive interview from our FREEDOM issue at the Cookies NYC opening (C) Sam C. Rapper Berner, founder of Cookies, cuts the ribbon to officially open Cookies NYC (C) Sam C. However, Cookies is not yet publicly traded. These encompass everything from flower and vapes to CBD and medicinal mushrooms, with new items debuting regularly. The brand is also known for offering customers over 150 proprietary cannabis varieties and product lines. This summer, Cookies entered the Florida market - said to be the fastest-growing state for medical cannabis - with its inaugural dispensary in Miami. In 2021, the company opened its first East Coast dispensaries through a partnership with TerrAscend in New Jersey later that year, it achieved a milestone with the very first Cookies consumption lounge in the United States, located in Coalinga, California and partnered with Evidence, a brand founded by the Dalton family and reggae icon Damian Marley. Major advancements in this growth have been made in just the past two years. ![]() One of the fastest-growing multi-state operators in cannabis, Cookies now has more than 50 stores in 10 legal states. ![]() We’ve hired some really cool employees and plan on bringing big vibes to the Big Apple."ĬookiesSF started as a single shop in San Francisco in 2011, five years before cannabis was legalized in California, where Berner (né Gilbert Milam Jr.) is from. "This location is iconic for so many reasons. “This is a huge move for CookiesSF and solidifies us as one of the most recognized streetwear brands in the world," Cookies co-founder Berner said in a press release. "This will NOT be a dispensary selling any THC products until we legally can," the company notes. The store at 958 6th Avenue stocks clothing and CBD/hemp products, but none with THC. ![]() What Is Cookies And CookiesSF?Ī line wrapped around the block, awaiting the blue-ribbon cutting at high noon. Rapper/producer Stinje, a co-founding team member of Cookies, welcomes guests to the Cookies NYC opening with his "dab gun," a giant weed chamber that sprays happy vapor (C) Sam C. This is the first flagship retail location that Cookies has launched in New York. Rapper Berner and the globally-renowned Cookies, through their merchandise brand CookiesSF, opened their latest store on Octoin the heart of Manhattan’s Herald Square shopping district, right across from Macy’s. In case you missed the news, here's an inside look at the grand opening of the Big Apple's coolest new retail destination. Consumers and industry insiders were thrilled this fall to see the groundbreaking Cookies brand make its first inroads to New York. ![]()
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